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INTRODUCTION

Foodie Life is a concept app created during my Google UX Design Course journey. This app allows users to order any food item from nearby restaurants and get it delivered to their specific location. I chose this prompt because I wanted to learn and practice design flows, user interviews, and user testing. With this project, I acquired a better understanding of the design process from beginning to end.

TARGET AUDIENCE

Working adults who want quick access to nearby restaurants, like to order from many different places, and are constantly on the move due to their work lifestyle.

MY ROLE

UI/UX Designer
Solo Student Project

PROBLEM

Working professionals and other users sometimes just want to have food without the hassle. This delivery app provides a great platform to combat this issue. As a User Experience designer, the challenge here was to find a unique solution that assisted these people get their meals quickly and easily.

GOAL

My objective was to design an accessible and inclusive mobile app that lets users order meals and get them delivered quickly and easily at their own convenience and location.

DESIGN PROCESS
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USER TESTING

I conducted 3 rounds of interviews.

The first interview was a contextual inquiry that was conducted at the beginning of the project through a phone call to gain a well-rounded understanding of my users’ needs, goals, and points of friction.

The second interview was conducted after finishing the digital wireframing. It was an in-person moderated interview. I asked my users to complete set of tasks and give me critical feedback on the flow. I also did A/B testing on some of the features. I then analyzed my users' answers by sorting them into an affinity map to gain overarching insights.

The third and last set of interviews was conducted after completely finishing my app. It was an in-person unmoderated interview with the same users as the second round. I gave my users the freedom to go through the app and check if their pain points and visibility issues were solved.

PAIN POINTS + POSSIBLE SOLUTIONS
Communication

PROBLEM: Professionals who are constantly on the go sometimes get stuck in uncommon destinations. Because of this, it gets really important for them to be able to talk to the driver.

SOLUTION: To solve these issues, I included a calling and texting feature in the app. This also helps in maintaining the privacy of the user and the driver by not providing the real phone numbers.

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Delays

PROBLEM: Users had difficulty in tracking the delivery and they were not able to find out the reason behind order delays.

SOLUTION: Added a live map feature which will give live updates to users for their order. A small pop up notification provind a quick glance for the delay.

Special Instructions

PROBLEM: Users were concerned about getting food that could trigger their allergies. They also wanted to customize their food as much as possible to get the most satisfactory experience.

SOLUTION: Added customization options on selective food items as well as a special instructions for the chef.

Another possible solution to make user’s location more accessible, I added a special instructions feature in the address which allows the users to add any specific notes for the driver.

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CHANGES AFTER USER TESTING
Home Page

  1. The filter feature was not serving any purpose to the users, hence was removed.

  2. Converted offers into rewards because offers were only for a specific product and for limited time whereas the rewards can be used for any type of order.

  3. Taking business prespective in consideration, the users were more likely to order when they saw their reward points.

  4. To reduce uncertinaity about the restaurant from which food is being delivered, I added the restaurant logo on top left corner of the food image.

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Specific Item

  1. When I asked my users to add the item to the cart, they were not able to find the add button. Therefore, I recreated that button with text and color. I also made it full-screen length to make it visible.

  2. Since the special instructions box was always consistent and one of the major concerns of the users, I made sure that it always stays open on the screen instead of a drop-down menu.

  3. My users mentioned that they prefer reading customer reviews before making a purchase. Therefore, I added ratings at the bottom of each food item.

Address

  1. The add and delete button were not visible enough, so I made it little bigger and with more contrast for better visibility.

  2. The empty checkbox was labled as “Select All” to make it more clear.

  3. Users were not sure how they will be able to edit the current addresses in case they make an error. Therefore, I added an “edit” button on top along with “add” and “delete” options.

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PROTOTYPE
KEY TAKEAWAYS

  1. A key part of designing products is interacting with users early and often. Relying on our assumptions of the problems and possible solutions is never enough.

  2. It’s also interesting to see how minor changes could have such a huge impact on product usage as a whole.

  3. I learned the importance of user-centered design to bring forth better experience. All their pain points were resolved vigilantly, and they were provided with an improved version of the app.

View Detailed Case Study (PDF)

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