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INTRODUCTION

A web dev agency was looking to hire a UI/UX designer for their new startup. PB Designs reached out to me and proposed a challenge to design a responsive landing page for their company. The main focus was to lay out the information about their company in such a way that it attracts a wide range of customers.

GOAL

Elevate their business to new heights by targeting maximum consumers through a very elaborative and responsive web page.
 

TARGET AUDIENCE

Students, aged 18 to 26 pursuing different programs in universities, are actively participating in ‘on’ and ‘off-campus’ events, and want to have a more reliable and accessible system to monitor all their activities and class schedules.

MY ROLE

UI/UX Designer
Solo Project

DESIGN PROCESS
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CHANGES AFTER USER TESTING
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KEY TAKEAWAYS

  1.  This project was heavily client-based. It enhanced my communication skills by conducting stakeholder interviews.

  2. I gained more experience with micro-interactions.

  3. It taught me the power of imagery over text. A vital lesson from this experience was understanding how visuals can have an incomparable impact on conveying the overall message.

  4. I was able to generate a standardized responsive landing page with very minimal information on my hand.

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